The first rule of video content is: you do not talk about video content. At least, not in the same stale, regurgitated words that every digital marketer uses. If you're here, expecting a paint-by-numbers guide, you're in the wrong alleyway. Brands are no longer faceless corporations. In our age, they've become the stories we consume, day in and day out, through the unblinking eye of the pixelated screen.
1. Tell Stories That Rip Through The Veil
There's a scene in every movie where the veil of reality is ripped apart, and the protagonist sees the world for what it really is. Your brand video should be that moment. People are drowning in a sea of monotony. Don't just float. Shatter the surface.
2. Reject the Status Quo with Every Frame
Do not, under any circumstances, give your viewers what they expect. The most unforgettable moments in history were the ones that broke the mold. When everyone zigs, you zag. When they offer calm, you bring a storm. When they sleep, you scream. Remember, anarchy isn’t about destroying. It’s about creating anew from the debris.
3. Authenticity Over Polished Sterility
Remember scars tell stories. Brands often get it wrong by producing polished, pristine videos that lack soul. What makes your brand bleed? Show that. There's beauty in the scars, the blemishes, the real moments. That's where trust is built.
4. Dare to Dive into the Dark
It’s in the basements, the smoke-filled clubs, and the back alleys where the real stories unfold. Address the unspoken fears, desires, and taboos that your brand touches upon. Turn on the light in the darkest corners, and you might just find your most loyal followers there.
5. Interactivity: Your Brand's street fight
The digital age is not about passive consumption. It’s a scrum, and everyone’s invited. Invite your audience to punch, kick, and scream – not literally, but by engaging with your content. Polls, Q&A sessions, behind-the-scenes snippets. Make them part of your narrative.
6. Embrace the Raw, Unfiltered Moments
Like how a single sentence can encapsulate a feeling, a raw, unedited snippet can capture the essence of your brand more than a full-blown production. In the age of TikTok and Stories, brevity and realness win.
In Closing:
At the end of the day, we're all selling shit no one needs. But in this brave new world of digital anarchy, where everyone's a publisher and every brand is a storyteller, your video content can either be another muted television playing in the background of a dilapidated house or the raging, screaming voice that wakes up the neighborhood.
Choose wisely. Because in the world of video, just like in life, you’re either the one smashing the state, or you’re buying what the state’s selling. The camera's rolling. What’s your move?
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