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Video Production for Social Media: Best Practices 🎥📱

Listen, we all know video matters. We know it's the dominant medium so let's now work on how we do it better ensuring that our content hits in all the right ways. Here are some best practices for producing top-notch videos for social media:

Man taking a selfi

1. Keep it Short & Sweet: Attention spans are limited. Aim for videos that are 60 seconds or less, especially for platforms like Instagram or TikTok. Deliver your core message early on.


2. Vertical vs Horizontal: Know your platform! Vertical videos (9:16) work best for stories and IGTV, whereas horizontal (16:9) are often preferred for YouTube and Facebook.


3. Engaging Thumbnails: First impressions count. Use a thumbnail that grabs attention and hints at the video’s content.


4. Quality Over Quantity: Invest in good lighting, clear audio, and steady shots. A few high-quality videos will serve you better than numerous poorly-produced ones.


5. Captions: 85% of Facebook videos are watched without sound. Add captions to ensure your message gets across regardless of whether the sound is on.


6. Clear Call-to-Action (CTA): What do you want viewers to do after watching? Subscribe? Share? Comment? Make your CTA clear and compelling.


7. Engage with Your Audience: Reply to comments, ask for feedback, and encourage shares. Social media is a two-way street!


8. Analytics: Regularly review the performance metrics of your videos. Understanding what works will guide your future content strategy.


Remember, the key to successful video production for social media isn't just about fancy equipment or special effects. It's about connecting with your audience, telling a compelling story, and encouraging engagement.


Would love to hear other tips from the community. Drop your thoughts in the comments! ✍️



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